Top Tips for Creating a Custom Clothing Label

Much as we try not to put labels on certain things, clothing is one thing that absolutely requires them. If you’re launching your own line, find out just what information to include on your clothing labels.

This is a year of persisting challenges and new opportunities for the fashion industry. How can you adapt to the current state of fashion? In a time where many consumers have an overwhelming amount of choice and their wallets open for “revenge shopping,” it’s all about the details.

Custom clothing labels are one of those small details that make a big impact.

What Are Clothing Labels?

Clothing labels are used to help buyers identify the manufacturer and the product. The information on this label can give people the details they need before they make a purchase, and help them understand how to treat the items in their closet.

For clothing that sells in retail shops or boutiques, clothing labels help people quickly identify the brand and size they want.

For clothing brands that sell online, labels help brands establish a presence and ensure proper care of the item in the long term.

What Should You Include on a Custom Clothing Label?

If you aren’t sure what needs to be on your label, we’ve got you covered. Here’s a look at some of the basics.

Logo or Name of the Company

All clothing labels should include the manufacturer of the item. Make it simple to see where items came from.

You can also use this as an opportunity to add in some branding elements and make an impression on buyers. 

Care Instructions

Part of being seen as a trustworthy brand is making sure your items last. Include care instructions like wash temperature and how to dry the clothing. This way, customers can avoid common mistakes, like causing color fading or shrinking. 

Materials

What fabric is the item of clothing made out of? Including this information on your clothing label is critical. It can help customers avoid fabrics they’re allergic to.

Plus, it can give them an idea of the best time to wear the garment. For example, polyester and nylon are moisture-wicking, which comes in handy while working out. 

Size

Help your customers find the right item at a glance by putting sizes on your clothing labels. Doing this also makes it easier for people to buy from you again because they can look at the size of the item they already own to select the right size for a new piece of clothing.

Note: Clothing label requirements depend on where your merchandise is manufactured and sold. Be sure to understand the requirements for your territory before creating a label.

Why Do Small Businesses Create Their Own Labels?

As a small business, you have a few reasons to create your own labels. Customized labels are an excellent way to promote your brand and help people identify your products.

They also save time and money by allowing you to create high-quality labels in-house.

Tips to Design Your Own Custom Clothing Label

The best custom clothing labels are ones that tell your customers exactly what they need to know. With this in mind, here are some tips for designing your own:

Include Company Name, Logo, or Branding

Keep in mind that you’ll need to be careful about your choices here. If you have a lot of text on your label, for example, it may be a wise choice to go with your logo, instead of choosing to include your company name.

Use a Clean and Simple Font

Avoid cursive or script fonts. These tend to be harder for people to read. Also, be sure to use a font that’s large enough that people can see it. Otherwise they won’t be able to take in the important information.

Avoid Clutter

It’s tempting to pack as much information as possible into every inch of space available on a clothing label. But, this can actually hurt rather than help its ability to communicate clearly with consumers.

Be selective.

If it’s hard to visualize how all of this will come together, it’s easy to do your own research. Look at the labels for the clothing you own. That way, you can more easily determine what’s helpful to include and what design elements you like. 

How to Make Custom Clothing Labels in Shutterstock Create

Want to create your own custom clothing label online? Shutterstock Create makes it possible in a few clicks. 

Prepare Your Canvas

In Create, select Custom Size and enter the dimensions for your custom clothing label.

Select a Starting Point

From here, search templates or continue on with a blank canvas. You’ll have access to thousands of fonts, graphics, textures, effects, and color combinations to pick from.

If you want to start with a template instead, simply click Templates and select one that meets your needs. No matter what you choose, you’ll have access to the same customization options.

Make Design Changes

Click on any element to make your adjustments and see what options are available to you in the toolbar on the left side of the editor. 

Choose Your Visuals

Update images or graphics to meet your needs by clicking Images or Graphics. From here, you upload, browse through the photo library or select from your catalog.

This is a great time to upload your logo.

Download Your Custom Clothing Label

When you’re ready to download, click the Download button in the top-right corner and select your preferred format. From here, you can easily share your clothing labels, get them printed, and add them to your garments.

Now it’s your turn. Your custom clothing label could even help propel you from a small business to the next must-have fashion brand.

Looking for more clothing design inspiration? Check out this post on clothing logo design next.

License this cover image via Rawpixel.com, KRITSADA KAMTON, and MLeer.